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IMD325 UCD I - Written by Mat on Friday, February 29, 2008 10:48 - 0 Comments

Evolution of Tech Company Logos

Here’s an interesting (and almost funny) article about the evolution of logo designs of tech companies over the years.  What I hope you get out of it is some understanding of how much of an impact the logo can create in developing the psychographics (what was that definition from Garrett’s book again?) behind how people react to the brand identity of a company.  Some of my favorite evolutions:

 

 

[via Neatorama]

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