IMD325 UCD I - Written by Mat on Friday, February 29, 2008 10:48 - 0 Comments
Evolution of Tech Company Logos
Here’s an interesting (and almost funny) article about the evolution of logo designs of tech companies over the years. What I hope you get out of it is some understanding of how much of an impact the logo can create in developing the psychographics (what was that definition from Garrett’s book again?) behind how people react to the brand identity of a company. Some of my favorite evolutions:


[via Neatorama]
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A Little Reading Music
Meanwhile on Flickr ... [Design//Diseño Pool]
Reading Recommendations
- Beautiful Web Design by Jason Baeird
- The Future of the Internet and How to Stop It
by Jonathan Zittrain - The Namesake by Jhumpa Lahiri
- The Overcoat and Other Short Stories
by Nikolai Gogol - We The Living by Ayn Rand
- Everything is Miscellaneous by David Weinberger
- Danny The Champion of the World by Roald Dahl
- PHP for the World Wide Web by Larry Ullman
- Advanced PHP for the World Wide Web
by Larry Ullman















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